When it comes to climate change and sustainability, people claim one thing but do another.
Consumers choose economic development over serious climate initiatives. Corporations don't invest in meaningful change because consumers won't pay for it. And governments cannot lead if citizens won't follow. The battle to prevent climate change through behavior modification, regulation, or personal deprivation has already been lost. Yossi Sheffi explains why the solution is a collaborative investment in developing technologies that can reverse climate change.