Demography is the missing variable in supply chain strategy
Most supply chain strategies are built to respond to shocks, such as pandemics, port closures, and geopolitical conflict. But what if the greatest disruption ahead is entirely predictable? In this new piece, Dr. Joseph Coughlin, director of the MIT AgeLab, explains why aging populations, shrinking households, and structural labor shifts are quietly reshaping demand, fulfillment, and workforce capacity, and why leaders who fail to plan for demographic reality may find themselves optimized for a world that no longer exists.