October 03, 2023
In the Media

Micro-retailers are vitally important to the economies of developing countries and to consumer packaged goods companies but their full potential is not being realized. The adoption of digital technologies could help change that. But for that to happen, obstacles must be overcome. This October 3, 2023, article by Josué C. Velázquez Martínez (MIT CTL Research Scientist and Director of the MIT Sustainable Supply Chain Lab and MIT Low Income Firms Transformation (LIFT) Lab) and Ken Cottrill (CTL Editorial Director), suggests three strategies can address them.

Read the full article in Harvard Business Review.