How to Get Consumers to Accept Slower Deliveries on Online Orders
Consumers have gotten used to fast shipping times, but at a considerable environmental cost. How can companies to persuade buyers to wait longer for packages without alienating them—and to lower companies’ delivery costs and carbon footprints at the same time?
In The Wall Street Journal, MIT CTL's Josué Velázquez Martínez and Ken Cottrill write that the right messaging and approach to sustainability can make a big difference.