Time to Talk About Conversational Commerce?
More consumers are interacting with businesses through messaging and chat apps such as Facebook Messenger and WhatsApp, or through audio technology devices such as Amazon’s Echo product. This chatter is often called conversational commerce. How might it impact supply chains?
Brian Subirana, Director of the MIT Auto-ID Lab, will explore the implications at the forthcoming Crossroads 2018 conference, on April 17th, at the MIT campus, Cambridge MA.