New Book by MIT CTL AgeLab’s Joseph F. Coughlin
Over the past two decades, the MIT AgeLab’s Dr. Joseph F. Coughlin has been busting myths about aging with groundbreaking, multidisciplinary research. In his new book, The Longevity Economy: Inside the World’s Fastest-Growing, Most Misunderstood Market, he presents a new portrait of the upcoming cohort of older adults: a vast, diverse group of consumers representing every possible level of health and wealth.