When Going Green is Not Black and White
In a new book, MIT professor Yossi Sheffi examines the trade-offs companies face when grappling with sustainability issues.
In 2010, the environmental group Greenpeace launched an online campaign against Nestle, the food-production giant. Nestle’s KitKat bars, the campaign charged, contained palm oil supplied by a company that was improperly clearing rainforests.