Profits v. Planet: Can Big Business and the Environment Get Along?
Warren Buffett said that in Business, “It takes 20 years to build a reputation and five minutes to ruin it.” It has been more than two decades now since a 1996 issue of Life magazine depicted a Pakistani boy sewing a Nike soccer ball, reportedly for six cents per hour. After the story, the company lost more than half its market capitalization in just one year – it took Nike six years of demonstrated social responsibility to recuperate.