Innovation Strategies: Is Your Supply Chain Strategy Holding Back Innovation?
By Dr. Roberto Perez-Franco
In early 2011, Lamynix, a leading manufacturer of specialty laminates, was approached by one of its major customers with an enticing contract. VideoFlat offered a premium price to buy a protective film that was twice as wide as the usual size for its new generation of high-end flat screen TVs and computer monitors. The catch: In order to be ready for the product launch, the new laminate had to be in production within 12 months.