August 11, 2014
News
Companies cut expenses and carbon when they ‘compete on the shelf and collaborate on the back of a truck’. But how to build the trust it needs to succeed?
When Ocean Spray opened a new distribution center in Lakeland, Florida in 2011, the facility’s proximity to a rail yard used by a competitor created a behind-the-scenes opportunity to work together.
Ocean Spray wanted a cheaper and more efficient way to ship its products from a New Jersey facility to Lakeland, while rival juice company Tropicana was paying to send empty rail cars south on a “back haul” from New Jersey to Florida.
The Guardian