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Lisa Boor, Kathleen Rizk

The J.D. Power 2023 U.S. Mobility Confidence Index (MCI) Study brings together two organizations with an aligned mission to understand consumer knowledge and acceptance of fully automated, self-driving vehicles. Each organization has extensive independent research experience providing consumers, government, and industry with a data-driven comprehension of consumer behaviors and preferences. In this collaboration, the partners leverage each other’s experience and data to develop insights that aim to enhance the global conversation regarding consumer viewpoints on automated vehicle (AV) comfort level, roadblocks/enablers to acceptance and new topics impacting AV adoption. The annual Mobility Confidence Index Study provides a comprehensive measurement of consumer readiness for fully automated, self-driving vehicles.