Turning Up the Heat on Sales Forecast Accuracy
After being caught off guard by a phenomenal increase in sales in 2013, a company in the auto battery replacement market wanted to improve the accuracy of its sales forecasts. The problem was exacerbated by a relatively long ramp up to new production. Consumers go shopping for new car batteries when their existing units fail, so helping the company to anticipate failures helps the organization to improve the accuracy of its sales forecasting.