November 19, 2015
News

After being caught off guard by a phenomenal increase in sales in 2013, a company in the auto battery replacement market wanted to improve the accuracy of its sales forecasts. The problem was exacerbated by a relatively long ramp up to new production. Consumers go shopping for new car batteries when their existing units fail, so helping the company to anticipate failures helps the organization to improve the accuracy of its sales forecasting.

An important determinant of the lifetime of an auto battery is external temperature; for example, it’s harder to start cars in a winter chill and this season generates an uptick in demand. But how do variations in temperature impact sales volumes? The thesis project aimed to help the company answer that question.

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