November 18, 2015
News

By Yossi Sheffi. An important challenge facing companies today is how to engender trust in the products they sell, and having gained buyers’ trust, how to keep it through thick and thin. There are four categories of attributes that consumers care about. The first and simplest is search attributes such as a product’s weight, color, or price. “Search” attributes are obvious tangible properties that consumers can search for and personally evaluate without ever buying or using the product.

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