Omni-channel: Completing the Integrated Experience Puzzle
Nov 03, 2016 at 8:30AM - Nov 03, 2016 at 5:00PM1 Broadway, 6th Floor, Cambridge, MA
Companies have invested substantial amounts of money and valuable managerial time in developing omni-channel supply chains. Although they have achieved some success, the vision of a seamless service that enables customers to shop via any channel or device and receive purchases on time at their chosen locations, has yet to be fully realized. The challenges of adding new capabilities, and connecting or modifying existing systems, have proved more formidable than generally anticipated.