June 22, 2022 at 8:00AM - June 22, 2022 at 4:00PM
MIT Media Lab
From Designing for Cost Minimization to Designing for Value Creation
Registration is now closed for this event.
Our world has become much more complex since supply chain design conventions were established from research carried out in the 1990s. The competitive environment in which firms operate experiences more volatility, uncertainty, complexity, and ambiguity—such that it has even become its own acronym: VUCA. The world is more connected than ever, which has served to shorten distances between all of us and has enabled incredibly detailed data visibility. The conventional approach to network design—focusing only on cost minimization—is now only one of many approaches.
Download the draft Agenda in PDF format
Crossroads 2022 will dive into what it takes for companies to thrive in today's VUCA environment, exploring new considerations for supply chain design that companies need to maintain a competitive advantage. Technological advances in the last two decades have enabled incredibly detailed data visibility. As such, not only can aspects like resilience, demand uncertainty, and green logistics be incorporated into the supply chain design process, but given the dynamics of today's business landscape, these aspects must become a vital part of the design.
This year's speakers approach supply chain design from a variety of angles and include:
- Adrienne Palermo, Senior Director, NA Oral Care Supply Network Operations, P&G
- Jarrod Goentzel, Director, Humanitarian Supply Chain Lab, MIT CTL
- Milena Janjevic, Research Scientist, MIT CTL
- Edgar Gutiérrez-Franco, Postdoctoral Associate, MIT CTL
About Crossroads
Discover how emerging innovations intersect with supply chain management. Crossroads is a one-day annual event offering a unique learning opportunity for participants. The event connects experts from MIT, the world's foremost center for technological innovation, with the MIT Center for Transportation & Logistics (MIT CTL), the global leader in supply chain education and research, for a day of discovery and learning.
No other event provides this blend of expertise in one day. The Crossroads conference series has become the SCM community's most important venue for new ideas since its inception 18 years ago.
"Crossroads has become the industry's most compelling forum for the ideas that will shape tomorrow's supply chains," says Yossi Sheffi, Elisha Gray II Professor of Engineering Systems at MIT and Director of the MIT Center for Transportation & Logistics.