Thesis/Capstone
Publication Date
Authored by
Jaime Garza Ramírez, Subramanian M. Suryanarayanan
Advisor(s): Chris Caplice
Topic(s) Covered:
  • Case Study
  • Manufacturing
Abstract

Using an analytical framework this research project establishes that initiatives to improve responsiveness contribute to growth in sales. The framework uses an econometric model and a causal model to verify and explain relationships between measures of responsiveness and sales. The research also identifies measures that drive sales and measures driven by sales.

Author: Jaime Garza Ramírez and Subramanian M. Suryanarayanan
Advisor: Chris Caplice

Attachment(s)
Abstract
Presentation
theses_2009_Ramirez-Suryanarayanan_ExecSumm.pdf