Thesis/Capstone
Publication Date
Authored by
Zhan Ding, Luis Felipe Sena
Topic(s) Covered:
  • Strategy
Abstract

The recent escalation in the VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) world is adding unprecedented levels of complexity to businesses. Philip Morris International is no exception. Factors such as geopolitical conflicts, raw material shortages, rising inflation, and changes in country legislation are exerting pressure on PMI's supply chain. This pressure, combined with PMI's portfolio expansion driven by a strategic shift in recent years has created the necessity for managing risk uncertainties in the supply chain through Scenario Intelligence. This project will employ Simulation Modeling and Scenario Planning as our primary methodologies to address the challenges with complexities. 
 

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