Collaborative Direct to Store Distribution: The Consumer Packaged Goods Network of the Future

This project developed an analytical decision tool to quantify the impacts of employing multi-manufacturer collaborative distribution for promotion fulfillment in comparison to two traditional distribution approaches. In a case study, the model solution indicated that collaborative distribution is a viable strategy, and that optimizing distribution between both manufacturers’ networks creates value across the supply chain.

Authors: Nanette Le and Melanie Sheerr
Advisor: Prof. Stephen C. Graves