Electronic Markets for Truckload Transportation

A wide variety of electronic marketplace formats are used in the Truckload (TL) transportation industry, including combinatorial auctions, private and public exchanges, and electronic catalogs. Combinatorial multi-attribute auctions are commonly used strategically to populate electronic catalogs, commonly called “routing guides,” with pricing, assignments, and priority logic. Private and public exchanges are used to complement the electronic catalogs in cases where the catalog fails. This paper discusses the TL transportation market, places the procurement of services in the context of electronic marketplace formats, and illustrates how these are currently used.