MarketWatch's Jessica Hall talks about the increasing economic power that older adults will obtain, siting the newest book by AgeLab's Joseph Coughlin and Luke Yoquinto.
The economic power wielded by older adults, already considerable in terms of their spending patterns, will only increase in the coming years, and the companies and regions that adapt to this growing market will be best positioned to succeed — and will also have the greatest chance to improve the lives of older people. That’s the premise of a forthcoming book edited by Joseph Coughlin, founder and director of the Massachusetts Institute of Technology AgeLab and a MarketWatch contributor, and Luke Yoquinto, a research associate at the MIT AgeLab.
Read the article in MarketWatch.