January 25, 2021
Articles

AgeLab Director Joseph F. Coughlin writes in Forbes:

Sadly, Jenny is not alone. She is part of a larger, seemingly invisible, cohort of women. Women caught in between. That is, women nearing retirement that are uniquely caught by time, life stage, conflicting family roles, and socioeconomic conditions —all contributing to unprecedented uncertainty about their futures.

Jenny and other women near her age do not fit neatly into popularized generational buckets and life stages. They don’t fit marketing images of Gen X moms managing young teens at home, instead they are likely to be the oldest Gen X women, now empty nesters, and see their late 50s and future retirement in sight. And, they include the youngest Baby Boomer women already in their late 50s and early 60s. Unlike ubiquitous stereotypical images found on retirement brochures of older Baby Boomers strolling beaches and rolling down bike paths, these women are part of an aptly named, seemingly anonymous, Generation Jones that is still very much working and wanting to work

These women do not fit neatly into one generation or another but they are caught in between the demands of younger and older generations. They are likely to be the primary caregiver to a partner or spouse — and almost always — the person relied upon by elderly parents and in-laws. Younger Millennial and Generation Z adult children call these women mother, grandmother, and rely on their advice, care, and often their financial support.