July 28, 2011
News
It is a fair assumption that most supply chain professionals reading SCMR can quickly recount a harrowing tale, probably set at the end of the quarter, involving a key shipment that is about to miss its delivery deadline. Being at the core of the action in today's globalized businesses, the supply chain is full of exciting stories about how someone moved mountains to save the day... or not. Dr. Jarrod Goentzel from MIT shares more insights into using the power of narrative as an effective means of communicating critical messages across your organization.
Supply Chain Management Review