August 23, 2019
InterContinental Hotels Group will replace mini-shampoos and conditioners with possibly more efficient bulk products by the year 2021.
But environmental activists shouldn’t rejoice just yet.
The announcement is yet another example – such as banning plastic straws, false sustainability claims and corporate commitments that are far in the future – that seem to be more of a PR exercise than real attempts to move the needle.
As I argue in my book Balancing Green: When to Embrace Sustainability in a Business (And When Not To), announcements of these kinds distract us from legitimate – and more challenging – measures we need to put in place to avoid environmental catastrophe.