December 15, 2015
News
By Matthias Winkenbach and Daniel E. Merchán. The Coca-Cola Co. bottler in Rio de Janeiro used to deliver crates of drinks in the city’s Copacabana area by truck until a parking ban forced the company to rethink its distribution strategy. The big cargo vehicles now arrive early in the morning, park at designated sites and transfer the goods to motorcycles that make the final delivery to customers.
Logistics changes like this will become more common in crowded urban centers around the world as local communities cope with growing congestion and companies develop new last-mile distribution models.