December 15, 2015

By Yossi Sheffi. Plunging commodity prices are unnerving many companies to a point where they are implementing drastic cuts to their operations and workforce. Adjusting to market shifts is sound management practice, but not when the course changes are so extreme that the company becomes too debilitated to take advantage of an eventual market upturn. Thinking about a turnaround in commodities prices might seem naive at best at this time, but it’s easy to underestimate how quickly markets can rebound and catch companies flat-footed.

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