By Dr. Yossi Sheffi, LinkedIn Influencer
Apple CEO Tim Cook recently described the demand for iPhones as “staggering” after divulging that the company sold 74.5 million units in the holiday quarter even though it raised the price of this iconic product. Total sales in the period amount to more than 34,000 phones per hour flying off the shelves around the clock reported the Wall Street Journal.
Staggering indeed, and a powerful launch pad for the company’s next product, the Apple Watch, which it plans to ship this coming April (for more on the Apple Watch see my Influencer post How Will Apple’s Future-Facing Watch Change Your Business?).
How does a company such as Apple create incredibly successful innovations? And perhaps even more important, how can other companies emulate this success?