2025: AI as a strategic enabler in omnichannel supply chains
As e-commerce sales continue to expand, with 80% of participants reporting ongoing growth, organizations are increasingly turning to automation and AI-enabled technologies to manage the rising complexity of omnichannel operations.
From inventory allocation across multi-node networks to meeting customer expectations for speed, convenience, and personalization, companies are leveraging AI to enhance forecasting accuracy, optimize inventory, and improve fulfillment operations. This year’s results indicate that AI tools are becoming more deeply embedded in core operational processes, emerging as foundational to how omnichannel supply chain operates and compete.
For the past four years, the Massachusetts Institute of Technology (MIT) Center for Transportation & Logistics (CTL) has conducted an annual study to determine how omnichannel is transforming retail supply chains. This year’s study—based on a survey of 647 supply chain professionals—examined how companies are evolving their omnichannel strategies, managing operational complexity, and leveraging AI-powered tools and emerging technologies to address their most pressing challenges.
Review the report below or request a downloadable copy.
