Research

Omnichannel Supply Chain Lab

We meet the challenges and opportunities of markets revolutionized by mobile technology and e-commerce.

The omnichannel era has arrived and it’s transforming everything from warehouses to workforce skills. The MIT Omnichannel Supply Chain Lab investigates how retail, e-commerce, and logistics must evolve to meet this new reality.

From robotics to returns, we research how to make supply chains faster, smarter, and more sustainable. Digital platforms are reshaping fulfillment and we help businesses stay ahead. Our lab develops the decision frameworks, strategies, and workforce training programs that companies need to thrive in this fast-moving and complex landscape.

Omnichannel and its Transformation through AI

Key Facts 

  • 44% of workforce skills will be disrupted in the next five years
  • Customers now expect speed and personalization, not just convenience
  • Warehouse automation is a $20B+ market (and growing)
  • Cyberattacks cost $10.5 trillion globally—many from supply chain vulnerabilities

Research Areas 

Omnichannel Supply Chain Trends

Surveying thousands since 2021, we track how AI, rising speed expectations, and online-first behavior are driving real-time, personalized supply chain strategies.

Upskilling the Supply Chain Workforce

We develop training that blends hands-on learning and e-learning to close the tech literacy gap as 44% of job skills face disruption.

The Warehouse of the Future

With warehouse robotics surpassing $20B globally, our research explores how adaptable, connected, and rapidly deployable technologies are reshaping fulfillment.

Technology Adoption & Risks

Our research identified 48 warehouse automation vulnerabilities, highlighting cybersecurity as a top concern in cloud-based, remotely managed systems.

eCommerce Retailing and the Omnichannel Revolution

Contact Us

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