The Changing Landscape of Omnichannel Fulfillment
CSCMP's Supply Chain Quarterly features Dr. Eva Ponce's research on omnichannel fulfillment and how it is changing during the COVID-19 pandemic.
"To address omnichannel distribution challenges, retailers are concentrating on upgrading and, in some cases, completely redesigning their networks to integrate the online and offline channels and be able to compete in today's cutthroat retail environment. As part of the process, many must weight the tradeoffs between distance, cost, and fulfillment capacity, especially when they need to provide same-day deliveries"