Thesis/Capstone
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Abstract

Environmental sustainability has witnessed a remarkable growth in popularity over the past decades. Companies are investing significant amounts of money into green initiatives to reduce their environmental impact. This project identifies sustainability priorities of customers within the business-to-business (B2B) segment of RetailCo, a popular consumer packaged goods (CPG) company. By understanding the preferences of their customers, RetailCo may better prioritize their investments to attract and maintain their customer base.

Author: Jeffrey Ransom
Advisors: Dr. Basak Kalkanci and Dr. Eva Ponce

Attachment(s)
Executive Summary