Thesis/Capstone
Publication Date
Abstract
Analysis of e-luxury from a systems-thinking perspective can give companies valuable insights into
how to organize their supply chain and align their operations to capture demand. In the South Korean market, the luxury retailer that can simultaneously elevate its brand, segment its products and services, and unify the online and in-store luxury experience will win the hearts and minds of customers.
Authors: Mark Vanderbilt and Daniel Yunes
Advisor: Dr. Roberto Perez-Franco