- Product Development
- Strategy
Increasing the pace of product innovation in the consumer packaged goods industry can be achieved by implementing new technologies and streamlining processes. Our research is conducted primarily through extensive interviews with 3D printing experts and stakeholders in product development of a leading cosmetics manufacturer. We identify a framework where additive manufacturing technology such as 3D printing can complement the steel mold tooling used in the development of consumer product packaging. Within hours, rapid tooling technology can provide molds that are ideal for low volume production required during the preliminary stages of product design and testing. Implementing our proposed solution may reduce 14% to 26% of a company’s time to market by shortening the duration of some critical path activities. The company can therefore respond to customer demand faster, strengthening its competitive advantage in the industry.
Authors: Gregory Israel and Hala Jalwan
Advisor: Dr. Alexis Bateman