Over the past two decades, the MIT AgeLab’s Dr. Joseph F. Coughlin has been busting myths about aging with groundbreaking, multidisciplinary research. In his new book, The Longevity Economy: Inside the World’s Fastest-Growing, Most Misunderstood Market, he presents a new portrait of the upcoming cohort of older adults: a vast, diverse group of consumers representing every possible level of health and wealth. Despite all the attention lavished on hip millennials, the longevity economy is where the money is: about $8 trillion worth in the United States alone, according to the latest research, and climbing.
Populations around the world are getting older -- fast. Businesses believe they're catering to this growing market, but do they really know what older people want? Are we ready for a world where many of us will live to blow out the candles on our hundredth birthday?
To learn more, order a copy of The Longevity Economy today: https://www.hachettebookgroup.com/titles/joseph-f-coughlin/the-longevity-economy/9781610396653/?lens=publicaffairs