December 03, 2021 at 11:00AM - December 03, 2021 at 12:00PM
Our research identifies key challenges in responding to omnichannel market demands and develops strategies to cope with these challenges.
In this talk, Dr. Eva Ponce will present new insights on how omnichannel is transforming supply chains. The growth in e-commerce has increased the need for companies to compete in digital channels and develop omnichannel supply chains. The COVID-19 pandemic has accelerated these trends, and companies are facing new challenges. Dr. Ponce will start the presentation by sharing the insights for her most recent research, where 70% of the respondents say that they are currently implementing omnichannel distribution strategies. Then, she will share the main challenges that these companies are facing and finally will focus on how companies are facing those challenges. Bring your questions on this relevant topic! It will be an interactive session with time allowed for Q&A.
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