Omnichannel and its transformation through AI - Interview with Eva Ponce

In this interview with Mecalux, Dr. Eva Ponce, Director of MIT’s Omnichannel Supply Chain Lab, highlights how artificial intelligence (AI) is revolutionizing omnichannel retail. This technology enables more accurate demand forecasting by integrating real-time data, improving inventory management, and delivering personalized marketing campaigns. AI is also being applied to critical areas such as transportation and warehouse automation, helping companies respond more efficiently to customer expectations. According to Ponce, these tools are essential for managing logistics challenges in a highly competitive environment.