November 04, 2021
In the Media

CSCMP's Supply Chain Quarterly Q3 2021 issue features a cover story by CTL's Jonathan Byrnes, writing with John Wass (Staples, Profit Isle). The piece is adapted from their recently published book, Choose Your Customer: How to Compete Against the Digital Giants and Thrive.

"In this new world, supply chain management is becoming the most important success factor as companies struggle to reposition themselves against the accelerating incursion by Amazon, Alibaba, and other digital giants. Supply chain managers will be critical to their companies’ success. They will have to not only create tailored links for each major customer segment but also command a broader role in driving their companies’ defensible market positioning and sustained profitable growth."

Read the full Supply Chain Quarterly article online: Supply Chain: The Best Defense Against Digital Giants