Pair People and AI for Better Product Demand Forecasting
Devadrita Nair and Maria Jesus Saenz of the MIT Digital Supply Chain Transformation Lab recently published an aritcle in MIT Sloan Management Review. Here's a brief excerpt:
Hot pink made a comeback this past summer. But as numerous fashion brands eagerly jumped on the Barbie-driven trend, many struggled to get their numbers right. Aldo, an official brand collaborator, saw its Barbie-based platform shoes fly off the shelves within 24 hours, thanks to the viral hashtag #TikTokMadeMeBuyIt.