Trust Is Hard to Develop Online
MIT CTL Director Prof. Yossi Sheffi reflects on one major difficulty of virtual communication in this moment:
COVID-19’s lockdowns have required people to replace much of the in-person communication they conducted at work — as well as with customers and suppliers — with virtual meetings on platforms such as Zoom, Teams, and Hangout. When the coronavirus crisis subsides, will people return to physical meeting places or cling to the virtual equivalents they have become familiar with?