How to Operationalize Forecasts in a Trustworthy Manner
Feb 07, 2024 at 11:00AM - Feb 07, 2024 at 12:00PMVirtual
This research focuses on the profound impact of the shocks caused by the COVID-19 pandemic on the accuracy of AI-based demand forecasting in the beauty care industry. It aims to understand the key factors that led to decreased forecasting accuracy during the pandemic and employs causal mediation analysis to systematically investigate this complex issue. The empirical analysis is conducted using extensive order data from a major beauty care product manufacturer and distributor, covering the pre-pandemic, pandemic, and post-pandemic periods.